Student-Athletes Must Take A Proactive Role In
The Marketing Process
Many parents today foster the belief that their child is good enough to play at the college level and that some college coach will likely recruit their athlete. Unfortunately, these assumptions are not realistic. Many colleges’ recruiting budgets continue to be sparse.
Therefore, since recruiting budgets are insufficient at many colleges today, student-athletes with less athletic skill than another may receive more interest from colleges simply because he or she have taken a proactive role of marketing their athletic skills. The real key to the marketing success is to understand the fact that many student-athletes that have the potential of playing at the next level never get noticed by college coaches. If a student-athlete takes the wait and see philosophy, the likelihood of being recruited is very slim.
Most student-athletes are “reactive” or take the wait and see philosophy. But in order to increase the chances of being recruited by college coaches, the student-athlete must take a “proactive” role in the marketing process.
Furthermore, athletes (and parents) must realize that locating colleges that are a good fit for the student athletically, academically, financially, and socially is much more important than getting an athletic scholarship. If any of these 4 factors are out of balance, a student-athlete may have a very difficult time in college.
When Do College Coaches Start To Track Student-Athletes
According to a survey of 300 coaches, 30% of college coaches started tracking student-athlete as early as the freshman year in high school, 45% started tracking student-athletes in the sophomore year, and 25% started the tracking process in the junior year. Of the 300 coaches, none of them started tracking student-athletes in the senior year of high school.
Based on the above survey, families must learn how to put the student-athlete into a position so the college coaches know who they are and hopefully take notice of the athletic ability of the student-athlete.
What Is It Like Playing Intercollegiate Athletics
Few students give much thought on what it is like to play college athletics and very few do not understand what it take in Time and Effort in order to be successful athletically as well as academically. Playing college sports is a whole different world than playing high school sports. In our 118 page e-book, "How To Market Your Student Athlete", we give the parents and
student-athlete an inside view on what it will take to succeed in college while playing intercollegiate sports.
Click Here to read "What Is It Like Playing Intercollegiate Athletics."
To see an overview of our 118 page e-book click on the links on the left side of this page. If you want more information please give us a call or send us an e-mail.
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